In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “The Man From U.N.C.L.E.” debuted as the movie backed by the most advertising dollars this week. It knocked last week’s No. 1 spot holder, “Ant-Man,” from the top spot, with the latter movie falling off the list entirely.
With an estimated $10.9 million spent in advertising, Warner Bros. aims to ensure a strong debut for “The Man From U.N.C.L.E.,” with 1,398 national airings across 42 networks, led by ESPN and Comedy Central. In the No. 2 spot this week was “Mission Impossible: Rogue Nation,” which also made its debut on the list with $6.5 million spent in TV advertising by Paramount.
“Mission Impossible: Rogue Nation” saw 1,633 national airings across 44 networks led by MTV and NBC Sports, but despite more spots, it was still outspent by spy movie counterpart “U.N.C.L.E.”